NBCUniversal and its affiliates have been trying to resolve an early argument about new plans for its late-night lineup. NBCU has made plain its intentions to stream Jimmy Fallon’s “Ton…
, said the group is “working toward a plan that is good for NBCU and provides affiliates the opportunity to meaningfully participate in this business.” Gray executives could not be reached for further comment Tuesday.
The moves show how the business of wee-hours TV is quickly changing. TV stations have long been able to sell late-night commercials to local advertisers in a portion of commercial time set aside each night. The stations serve as distribution points of a sort, making sure Meyers and Fallon are seen everywhere from Fort Worth, Texas to Fort Richardson in Alaska.
All of that lures audiences away from watching the linear version of the shows, which in turn crimps the ability of a local station to get higher prices for the ads it sells. Season to date, “Tonight” generates the second-largest audience among late-night viewers between 18 and 49, the demographic most coveted by advertisers, in the 11:30 time period, behind CBS’ “Late Show With Stephen Colbert.
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