Two weeks have passed on “Love Island” and plenty of singles have coupled and uncoupled in their bid for love and a fat $100,000 pay check. However, there’s one couple that doesn&…
Ratings for the show have been far from paradisiacal, and with the network gambling heavily on the series by programming it five nights a week, there’s a risk that “Love Island” could soon find itself dumped and thatThe numbers for “Love Island” have been unerringly stable, which would be a good thing if they weren’t stagnating at an average of 0.51 in the key 18-49 demographic across nine episodes. Viewership has been just as poor, with roughly 2.
“Love Island,” with its attractive young singles, stunning Fiji villa and beachside party games, is very much a play at attracting a younger audience, one which has worked in the past for the Eye. One need look no further than “Big Brother,” which is currently in its eye-popping 21st season, to see a successful reality franchise which has helped prove the network has the potential to turn some more youthful heads.
One could also argue that ratings for “Love Island” are symptomatic of the network’s larger struggle in recent years to launch a new unscripted franchise. Deciding to stay the course with “Love Island” might well pay off in the long run for CBS, as history dictates that the show exploding into the zeitgeist isn’t totally off the cards.
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