TV Long View: HBO's Euphoria audience is extremely online
The "It's not TV" portion of HBO's marketing slogan is proving especially true for the series premiere of The debut of theabout teenagers — featuring numerous scenes of those characters engaged in sex and drug use — drew 577,000 viewers for its initial showing, a decent but hardly world-beating start for an HBO series. Replays and streaming on Sunday pushed the first-night total to has more than doubled its first-night audience and now stands at 2.
3 million viewers through Thursday, a gain of 130 percent. in April grew by 59 percent in a full week after it aired . A lower starting point means higher percentage gains are more likely, but even so, a greater portion ofLive plus three-day figures for ' premiere put the audience at 14.09 million, a little more than half of HBO's reported 27.7 million total for the first week.
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