Dick Wolf saw the future of what is now the NBCOneChicago franchise while filming the pilot for ChicagoFire. 'That’s the way he thinks,' says Wolf Entertainment president Peter Jankowski. 'He looks at the horizon and dreams big.'
does not take anything for granted. Not even his prowess as one of Hollywood’s most prolific producers.” has taken his television operations to new heights during the 2021-22 television season, which is about to conclude with no less than six Wolf-produced series in primetime’s top 10 rankings.Over a long conversation on a deck overlooking the ocean near his home in Montecito, Calif.
Spoiler alert: The miracle happened right on cue, just as the television industry prepared to gather this week in New York for the first traditional upfronts week since the television landscape was upended by the arrival of Disney+, HBO Max, Apple TV+ and others. “It’s very comforting to know absolutely what the legacy will be into the future,” he says. “This company has produced and has clear ownership [stakes] in the longest-running dramas in the history of television [‘Law & Order: SVU’ is wrapping up Season 23]. I don’t think anybody’s ever gonna catch us. And it ain’t over.”
“There’s just a level of care here that you don’t see at other places,” says Rebecca McGill, executive vice president of development for Wolf Entertainment. “There are companies that have twice as many people, and there’s half as much care going into the shows. It doesn’t matter if a show is 1 year old or 23 years old. Everybody wants every word on the page and every frame of film to be as good as it can be.
Wolf Entertainment president Peter Jankowski remembers working with Wolf on the “Chicago Fire” pilot when his boss saw the future of what is now the “One Chicago” cluster.Wolf is vocal about his desire for his company to stay in the business of broadcast even as he acknowledges that it is in a period of decline.
And Wolf Entertainment has proven that it is not beholden to tradition — far from it. “He’s not stuck in a formula,” Rovner says. “He’s evolved and kept up with a changing world.” It was also in that era that Wolf scored what has been described as “the mother of all television deals,” which included one of the most lucrative profit participation definitions for any producer in Hollywood. Those wheels were greased in part by fortuitous timing.
The series was a departure for Wolf’s procedural milieu in that it delved into the home lives of characters — in contrast to the laser focus on work life of “Law & Order.” It also unabashedly incorporated a dose of beefcake into sweaty firehouse scenes. “‘Chicago’ is a great example of synergy,” Jankowski says. “You can walk through all the sets in five minutes.”
Among Wolf’s closest confidants, Arthur Forney is a veteran of the New York independent film scene who has headed post-production since Season 1 of “Law & Order.” He oversees every cut of every episode. By now, he knows what Wolf wants and doesn’t want in a scene before Wolf can finish his sentence. “Our whole group really approaches everything with a very loyal, family mentality,” Puglisi says. “Most everyone here has been part of the company for a long time, and newer people coming in recognize that right away. We treat everyone with respect. There is truly collaboration across the board.”
Anastasia Puglisi, Wolf Entertainment senior VP and supervising producer for network dramas, with Elliot Wolf, the company’s head of digitalThat meant convincing fans to follow a second social media account tied to the individual series, @wolfentertainment, which is separate from NBC’s longest-established account. Elliot knew that was a tall order, but he also knew that fans would respond to exclusive content related to the shows that only Wolf Entertainment can provide.
“We’re taking the approach of looking at ourselves as a brand rather than a collection of producers working across the shows,” Elliot says. “That brand is going to lend itself more and more to business in the years to come. How do you decide what shows to watch — what products to engage with? It’s your favorite brands. We want Wolf Entertainment to be the institutional favorite for storytelling around crime, around first responders.
“There was a pretty huge collection of true crime even back then. And most of it is pretty bad. I knew that if we could do it 20 percent better than those shows, we can carve out a block of good programming,” Wolf says. “These shows are about making America realize the people who are watching out for them,” Thayer says. “We want to open up the eyes of America and make sure people are really aware of who’s keeping you safe.”The launch of the “FBI” series brand on CBS in the fall of 2018 was a milestone moment for Wolf Entertainment in diversifying its distribution for scripted content beyond NBCUniversal platforms.
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