Tupperware spawned a kitchen empire long before its struggles attracted meme investors. See key moments in its history.
Iconic food-storage company Tupperware Brands has struggled to adjust to current economic conditions and changing consumer tastesThe company behind Tupperware plastic containers has cautioned about the survival of its business. Tupperware Brands has churned out kitchen gear for years but it has been hurt by steep revenue declines and a shrinking sales force.
Inspired by paint-can lids, New Hampshire chemist Earl Tupper invented Tupperware in 1946. The airtight plastic containers that closed with a "burp" were designed to help families save money in the postwar era by preserving leftovers.At first, Tupperware didn’t do well in stores. Customers didn’t know how to use them. Brownie Wise, a secretary and single mother, began selling the products to groups at home parties. Earl Tupper soon hired Wise to develop a sales network.
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