Trump wants his Facebook ban lifted. Here’s what that would mean for his 2024 campaign
the suspension would last two years, at which point Meta would turn to experts to decide whether “there is still a serious risk to public safety” that would lead them to extend the ban.
But that doesn’t mean people should underestimate the reach Trump would have with his profile reinstated, analysts say. “Facebook is still absolutely important in the overall information ecosystem,” says Jeff Allen, co-founder of the Integrity Institute and a former Facebook integrity team member.Trump’s Twitter profile may have been his most iconic social media presence, but his Facebook account was likely his most lucrative.
In the 2020 election, during COVID-19 lockdowns and a reduction of in-person events, Facebook became an important tool for digital organizing, Brown says, with Facebook Groups helping candidates build out their email lists for fundraising and nurturing communities of potential voters. Facebook also allowed campaigns to run targeted ads with great precision during past presidential elections.
Since 2020, Facebook has limited the ability of politicians to target advertising by demographics such as region, age and political leaning. As a result, campaigns now have to spend more to get as much engagement with their sponsored posts and fundraising solicitations.
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