President Trump’s reelection campaign is planning to drop $10 million for a Super Bowl ad, and the content is expected to run early in the game when viewership is likely to be at its highest
President Donald Trump’s reelection campaign is planning to drop $10 million to advertise during the Super Bowl, the start of a massive election-year spending spree that will intensify over the coming months, according to four people briefed on the plans.
The Super Bowl advertising, coming a day before the Iowa Democratic caucuses, is part of a broader spending effort. Starting this month, campaign aides say they intend to increase their TV, radio, and digital advertising. “The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his reelection,” Trump campaign manager Brad Parscale said in a statement, referring to the president's announcement within days of his 2017 inauguration that he would seek reelection. “Now 300 days out we are throttling up. The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas.
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