Former president Donald Trump bombarded his supporters with more than 100 emails asking for money based on the FBI’s search of his Florida Mar-a-Lago Club for classified materials last week. They paid off.
on his online fundraising solicitations earlier this year. The former president’s PAC brought in $36 million in the first half of the year, dropping below $50 million in a six-month period for the first time since he left office, according to Federal Election Commission data.
The cash bonanza also provides a concrete sign that Trump is reaping some political benefits from the revelation that he is under investigation by the Justice Department for potential violations of laws including the Espionage Act. Trump and his supporters have repeatedly boasted in emails, social media posts and right-wing media articles that the search warrant would backfire on President Biden and rally Republicans around Trump.
to Rep. Liz Cheney, whose leadership on the House committee investigating the Jan. 6 attack on the Capitol made her a top priority for Trump to unseat.Trump’s fundraising pitches are led by Gary Coby, and former campaign manager Brad Parscale remains involved. The emails perform better when they’re connected to high-profile news events, one of the people familiar with the figures said, especially episodes that make Trump supporters feel under attack, such as impeachment proceedings.
“Trump as a candidate and fundraiser has always had an impressively dedicated set of constituents who are particularly mobilized by anger,” said Jessica Baldwin-Philippi, a professor at Fordham University who researches how political campaigns use digital communications. “A threat, a negative, a time when you lose, can actually be lucrative.”
The fire hose of Trump fundraising emails referencing the Mar-a-Lago search exceeded the PAC’s average pace of about nine per day. The messages used alarming phrases in bold and all-caps such as “THEY BROKE INTO MY HOME,” “They’re coming after YOU,” and “THIS IS INSANE.” One message included a poll asking, “Do you agree that President Trump is being politically persecuted?” Another promised “an exclusive 1300% MATCH today only!,” a common tactic used to encourage people to respond immediately.
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