At the heart of Trump campaign's strategy is a belief that the more Trump and his allies embrace impeachment as the inevitable outcome of a system run by partisan elites, the more voters beyond his base are likely to gravitate toward that message
Donald Trump is on the verge of becoming just the third U.S. president to be impeached. But his allies couldn’t care less about this week’s history-making, legacy-shaping vote.
Seven party officials, Trump campaign staffers and White House aides who detailed the GOP’s post-impeachment strategy acknowledged some damage from impeachment so far and risks in the months ahead. But they’re betting on their ability to offset those downsides with an aggressive push to use data and polling to rev up Trump voters.
“This lit up our base, lit up the people that are supporters of the president. They’re frustrated, they’re upset, and that motivates voters,” Trump campaign manager Brad Parscale told reporters last week, adding that Democrats have “ignited a flame underneath” the 62 million Americans who voted for Trump in 2016.
Nearly a half-dozen impeachment-themed apparel items have debuted on the Trump campaign’s web store since the inquiry began in September, and a person familiar with the planning said more merchandise is expected in the coming months.
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