A series of Facebook video ads for President Donald Trump's re-election campaign shows what appears to be a young woman strolling on a beach in Florida, a Hispanic man on a city street in Texas and a bearded hipster in a coffee shop in Washington, D.C., all making glowing, voice-over endorsements
NEW YORK — A series of Facebook video ads for President Donald Trump's re-election campaign shows what appears to be a young woman strolling on a beach in Florida, a Hispanic man on a city street in Texas and a bearded hipster in a coffee shop in Washington, D.C., all making glowing, voice-over endorsements of the president.
Though the 20-second videos include tiny disclaimers that say"actual testimonial, actor portrayal," they raise the question why a campaign that can fill arenas with supporters would have to buy stock footage of models. It's a practice that, under different circumstances, Trump himself would likely blast as"fake news."
There are plenty examples of such gaffes. In the last presidential primaries, Republican Sen. Marco Rubio ran an ad titled"Morning in America" with shots from Canada. A super PAC supporting former Florida Gov. Jeb Bush put ads on TV with video reportedly from the English countryside and workers from Southeast Asia.
The Trump Make America Great Again Committee, which was behind the testimonial videos, is by far the biggest spender on political Facebook advertising, shelling out more than $2.7 million on 27,735 ads in the last 90 days alone, according to the social network's running database of campaign ad spending. That's in addition to the more than $1 million spent on more than 14,500 ads in the same period by Donald J. Trump for President Inc.
All are models for Turkish, Brazilian and French companies, respectively, that supply hundreds of photos and video to the popular site iStock run by Getty Images, which caters to publications, filmmakers and advertisers looking for professional, inexpensive imagery.
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