Trump Facebook ads use models to portray actual supporters

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Trump Facebook ads use models to portray actual supporters
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Truth in advertising? Some Facebook video ads for President Trump’s re-election campaign feature stock footage of models portraying supporters.

stares into the camera as a voice says, “Although I am a lifelong Democrat, I sincerely believe that a nation must secure its borders.”

Trump campaign officials declined repeated requests for comment on Tuesday. Political experts say that, while it’s not unusual for stock footage to find its way into ads, a presidential campaign should have been more careful. Trump himself has used video from abroad before. His 2016 TV ad vowing to build a wall to keep out immigrants from Mexico showed people streaming across the border — but the shots of refugees were taken in Morocco.

Trump’s campaign gets to such totals by running the same ads numerous times, all at slightly different audiences.featuring the bearded young man behind a coffee shop counter, appeared aimed at evangelicals, with the voice-over quote saying the president and his family are “in our prayers for strength and wisdom from God almighty.” ″AJ from Texas” seemed focused on Hispanic men. And “Tracey in Florida” was aimed specifically at a demographic in which Trump is historically weak — young women.

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