In a strategy to draw attention away from Wednesday's Democratic debate, President Donald Trump's reelection campaign bought out YouTube's 'masthead,' the leading advertisement on its homepage, Vox reported.
In a strategy to draw attention away from Wednesday night's debate, President Donald Trump's reelection campaign has bought out YouTube's "masthead," the leading advertisement on its homepage, according to Vox.
The new counter-programming strategy is a shift away from the president's 2016 social media strategy, which opted for more focused ads.
By comparison, the 2016 Republican primary debate drew 24 million views, Vox reported. The first Democratic debate is expected to attract even fewer viewers,The masthead's content changed throughout the day. In the morning, Vox said it featured two side-by-side boxes. One played a video of Trump saying that he would receive an updated list of supporters when the debates begin tonight at 9 pm, The other included a text-to-join phone number for his supporters.
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