Although the videos of the former president are often laced with his familiar dark rhetoric and conspiracies, his team sees them as a tool to bypass the traditional news media and speak directly to supporters.
The videos, they argued, helped to change the narrative by demonstrating Trump had plans for a second term and was running not just to try to stave off indictment or because of his lingering anger over the 2020 White House election, which he continues to falsely insist he won.
“This is one way to bypass them,” Cheung said. "We all know digital video and social media is one way to do that — going directly to the people.”On Jan.
But Trump also spent much of that speech outlining his priorities for a second term, from new crackdowns on immigration to creating tent cities for the homeless and those addicted to drugs. “I think they’ve been very successful,” Trump said of the videos during an appearance on the conservative “Just the News” last month. He credited them for his recent polling bump.
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