The Trump administration announced a ban on popular e-cigarette flavors like fruit and mint, allowing only menthol and tobacco flavors to remain on the market
- The Trump administration on Thursday announced a ban on some popular e-cigarette flavors, including fruit and mint, to curb rising teenage use of vaping products, allowing only menthol and tobacco flavors to remain on the market.
The flavor ban applies to cartridge-based e-cigarettes, which typically use disposable pods filled with liquid nicotine and are often sold in convenience stores. It does not apply to most e-cigarette liquids that are purchased separately, a variety most often sold in vape shops and used in so-called open tank e-cigarettes.
U.S. e-cigarette market leader Juul Labs Inc, which is 35%-owned by Marlboro-maker Altria Group Inc , over the last year has pulled fruit, dessert and mint nicotine flavors from retail stores and its website in the United States amid heightened scrutiny of the surge in teenage use. Research from the Journal of the American Medical Association found that mint was by far the most popular flavor among U.S. 10th- and 12th-grade Juul users, with more than 40% saying it was the most frequently used variety of nicotine pod.
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