“Customers were brainwashed to buy bikes.”
The pandemic-fueled craze for exercise bikes like Peloton — with on-screen trainers spurring on locked-down couch potatoes to feel the burn — has apparently ran its course.
The evidence has been borne out in sales figures and searches for the competing in-home machines over the past year, according to Jungle Scout, a data and analytics platform for ecommerce sellers on Amazon.com. “Peloton made bikes trendy, but now that its marketing machine has quieted down, treadmills are hotter than ever,” Lentine said.
They will include models that can stream Hulu, Netflix and Amazon Prime Video along with news providers, as well as offering Zoom capabilities as more workers shift to a hybrid schedule following the pandemic.By contrast, sales of Echelon’s line of exercise bikes have stagnated.
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