A traveling film projectionist in rural China is now semi-retired after a quarter-century career—a victim of smartphones and internet entertainment
. Since the reforms of the 1980s, his nomadic marquee has expanded to include lighter, purely entertaining movie fare. Between the main features, Zhang shows public service videos about HIV-AIDS, forest fire prevention, village sanitation, and demon drugs.
Zhang invites me home. In a storage room off his farmhouse courtyard, where ears of orange corn lie drying, he unstacks towers of bulky projector cases: the cinematic archaeology of his life. Undercut by years of competition from television and smartphones, Zhang’s movie circuit is more modest these days.
Lu Xaioning, a historian of Chinese cinema at the School of Oriental and African Studies in London, notes that millions of rural Chinese from that era had never watched a film before. Whenever the nearby Yalong River washed out footbridges, Zhang would pole his moveable entertainment kit over the bucking torrent in wooden dinghies. On one occasion, he dove into the current to rescue a folding movie screen.
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