Where are consumers shopping instead of traditional supermarkets?
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Another way to look at the change: When including small, natural, limited- assortment and other types of grocers, the entire traditional grocery space has seen its hold on American households slide more than half, to a 44% share, from 90% 30 years ago, the study shows. Online sales of food and consumables jumped nearly 22% to $58 billion last year, led by Amazon’s 23.5% jump to $21 billion, according to the study.
It said it has expanded grocery pickup to 1,780 locations and delivery to 2,225 to cover about 95% of its target households. It’s also working with European online grocery retailer Ocado to build automated warehouses to fulfill e-commerce orders. Still, its fight against other larger retailers won’t be easy. In one example, even though Kroger has invested in cutting prices, studies have shown that Walmart typically has a lower price lead.
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Traditional Supermarkets Are Losing Shoppers, But Kroger, For One, Is Fighting BackThe entire traditional grocery space has seen its hold on American households slide more than half, to a 44% share, from 90% 30 years ago, a study shows.
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