Joe Coulombe, who founded Trader Joe’s, died at his Pasadena, California home. He was 89.
The grocery chain was quirky from the beginning. Coulombe based the store’s nautical décor on a book he’d read called “White Shadows in the South Seas,’’ as well as his experience visiting the Jungle Cruise ride at Disneyland, according to the company's website. Employees were dubbed captains and first mates who wore Hawaiian-themed shirts.
Trader Joe's became known for a selective array of premium foods available at low prices. Coulombe sampled and chose everything his stores sold and invited employees and customers to tastings. Coulombe sold Trader Joe’s to the German grocery retailer Aldi Nord in 1979. He retired from the company nine years later.Since then, the chain has grown from 19 stores, all based in California, to more than 500 locations in 42 states as well as Washington, D.C.
In 2002, it introduced the Charles Shaw label to its wine selection. The award-winning wine became a beloved pop culture fixture known as “Two-Buck Chuck’’ because it was so affordable.
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