'I believe everyone should have access to their most beautiful selves in the bathroom'
Called Pattern, the line has been designed “for the underserved curly, coily and tight-textured community” and has been a dream of the actress’ for almost 10 years. The line, she explains, is inspired by her own hair journey and is launching in the wake of changing attitudes in the industry, as well as a push for greater inclusivity.
Ross explains that the line has been designed to help women of colour embrace their natural hair texture – most importantly, with ease. “Most of us in this community have had to become our own experts…we have had to make our own things in our own bathrooms. So to be able to offer a selection of products that work together and support each other is important to me.” Additionally, a percentage of the sales will be donated to non-profit organizations working to empower women of colour.
The line is launching with seven products to begin with, each of which is focused on hydrating and nourishing natural texture. There’s a shampoo, three conditioners, a leave-in conditioner and two hair serums on offer with prices ranging from $12-$55. The line also includes a range of tools, including a rubber brush, hair clip and microfibre towel to further help encourage curls into their best shape ever.
Prior to launch, the actress tested the line extensively on her own curls, as well as on a panel of women with 3b to 4c hair types. “Pattern is about products made by and for us. And it’s about creating a space for a community that exists, to celebrate our beauty and magic,” she says.
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