Tracee Ellis Ross Has A New Hair-Care Company — & It's A Game-Changer

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Tracee Ellis Ross Has A New Hair-Care Company — & It's A Game-Changer
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'There were so few people that wore their hair natural. I didn't have a lot of examples, so I was susceptible to the beauty norms that we were all subjected to.' TraceeEllisRoss shares.

At a young age, Ross grew to become an expert at styling her own hair.

While she might be the daughter of hair icon Diana Ross, she admits that her hair journey wasn't as effortless as one would assume."As a teenager, you don't look to your mom to see what's cool. You look to music, entertainment, magazines, and the people that the world is saying are cool," thetells me."And there were so few people that wore their hair natural. I didn't have a lot of examples, so I was susceptible to the beauty norms that we were all subjected to.

In the formulation process, Ross saw that product efficacy was based on thin, straight hair — which is not her target customer."It is a huge blind spot within the community of chemists of how to determine what it is that we're looking for when you're dealing with different kinds of porosity in the hair, different kinds of the hair shaft, and how moisturizing and hydration penetrates for our textures," she says.

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