Toyota has commanded a roughly 40% share of the American midsize pickup truck segment since 2019 when Ford Motor and Jeep re-entered the market.
The new Tacoma "Trailhunter" model is a rugged-looking truck targeted at enthusiasts of overlanding — a combination of off-roading and camping that can use the bed or top of the vehicle to sleep. The Japanese automaker partnered with Australian-based overlanding company ARB to outfit the vehicle.been expanding their off-road vehicle offerings
Unlike several of its competitors, Toyota will continue to produce a two-door version of the Tacoma and offer two different bed lengths. Most competitors have shifted to offering only four-door midsize pickups with one bed option to reduce complexity. Toyota also is offering the truck with a manual transmission — a rarity in today's automotive industry.
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