What are a few hours playing videogames and a handful of tweets worth? $1 millio...
BENGALURU - What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as “Ninja,” the world’s most-followed computer gamer.
The 27-year-old, famous for his hair color changes - currently a bright, turquoise hue - tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch. For this he was paid around $1 million, a source told Reuters. EA also paid popular Polish-Canadian streamer “Shroud,” who has nearly six million Twitch followers, to play Apex Legends but declined to disclose the terms of the deal.
The Ninja deal also points to the growing possibilities for teenagers who grow up hooked in their bedrooms on the industry’s big titles, as well as a shift in promotional strategy, with the use of popular gamers replacing expensive TV ad campaigns. “We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game,” he said.
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