In the midst of the AI boom, investors are doubling down on diligence. Here are the five questions VCs are asking every generative AI startup during pitches.
. This option allows startups to create proprietary technology with strong competitive differentiation but requires high levels of rare technical expertise, Turow said.
One potential draw is a company's ability to embed itself into its customers' workflows, Motamedi said. He pointed to Greylock's investment in AI startup Cresta and its deep integration into the day-to-day tasks of contact center employees, which makes it a difficult tool to rip out. This was IVP partner Karthik Ramakrishnan's approach as well when he invested in buzzy AI copywriting startup Jasper. The founding team's strong marketing background helped them identify their"ideal customer profile" and narrow their focus on marketing, SEO, and copywriting rather than going too broad in target customers and use cases, he said.
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