In September, Facebook said that it will not fact check or remove content posted by politicians except with a few exceptions.
Cox also said that Facebook is investigating "microtargeting," a practice that lets campaigns pay Facebook to display different ads and messages to targeted groups of people."The thesis of all of this stuff is it should be out in the open," Cox said. Facebook currently publishes all of the political ads it runs, but Cox said that there can be so many different versions of various ads that it can be tricky to analyze.
Cox also suggested that Facebook could change its user interface to fight false claims. "You're looking for ways for fact checking to not be so partisan, while also giving the user or consumer a good user experience," Cox said. Cox left Facebook in March, a decision he said he made with Facebook CEO Mark Zuckerberg, so he won't be implementing these potential new policies.
While he didn't announce a new company, Cox said on Friday he is now advising smaller groups, including a satellite startup called Planet Labs.launched last year"I'm not sitting on the board of directors, but I've been been helping Kara [McGowan, founder of Acronym] how to raise money, how to hire a team," Cox said.
It's a move into the political world that he said he could not have made if he was still working at Facebook. "When you're in a very very senior role at a platform, you have a duty to be much more neutral," Cox said."I think Trump should not be our president, the other thing I care a lot about right now is climate change, and he's not going to help us there," Cox said.
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