Selena Gomez's is the newest, and Kylie Jenner's has the most followers... but neither one is top (via toofab)
The top ten celebrity beauty brands may surprise you.... keep reading to find out!Last but certainly not least, Goop by Gwyneth Paltrow comes in at number 10 with 13 years in the business, and $45 million in annual revenue. The brand primarily features skincare and wellness products and originally was introduced as a weekly email newsletter that offered new age advice.
Rare Beauty emphasizes the importance of feeling beautiful and comfortable in one's skin and mental health. Selena Gomez centers the brand about self love and gratitude!The OG Kardashian sister, Kim Kardashian West and her cosmetic company KKW Beauty ties with Cindy Crawford's Meaningful Beauty with both of them generating $100 million in revenue. However, KKW Beauty far surpasses Crawford's beauty venture in terms of influence with 4.7 million followers.
With almost two decades under its belt, Meaningful Beauty predates Instagram and thus only boasts 68,800 followers... but this hasn't stopped the brand from retaining its steady influence among celebrity beauty brands!At seven years old, Jeffree Star Cosmetics makes the list at number 5. The only YouTuber to place onlist, the brand brings in $106,500,000 in revenue.
Despite a relatively small following of 824,000 on Instagram compared to other celebrity beauty behemoths, the"Rain On Me" singer's cosmetics company has done more than enough to make a name for itself.Reigning Kardashian beauty queen, Kylie Jenner and her company, Kylie Cosmetics, ranks the list at an unexpected number three.
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