Add TonyParker to the list of celebrities who own a wine estate in Provence.
Parker is something of a connoisseur and already has a foothold in the industry, having unveiled a partnership earlier this year with entrepreneur Michel Reybier, with whom he runs the Château La Mascaronne estate in Provence and Champagne brands Jeeper and Michel Reybier.
“Every summer, I would go to a vineyard and visit those incredible families and how they make wine. During when I was playing, once a month, I would invite a castle, do a dinner at my house, and then the next day, invite them to a Spurs game. So I developed a lot of great relationships with all those people,” Parker continued.
He’s going it alone with Château Saint Laurent, which Parker plans to grow slowly. Only 3,000 bottles will be produced for 2022, his first vintage. They will be distributed via 500 NFTs that will give buyers access to six bottles of the initial wines, to be released in November 2023, in addition to guaranteeing an allocation of six bottles from every future vintage.
He’s brought on board a new technical director, winemaker and manager for the vineyards, which are planted with Grenache, Cinsault, Viognier and Roussanne grapes. Parker plans to produce both blended and single variety wines. He’s also on the lookout for additional ventures. “I’m investing a lot focused on three areas: sports, education and art de vivre. Those are the three things that I’m focused on with my group, and slowly but surely, we’re getting different opportunities and we’ll see how we grow,” he said.
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