'I have nothing to do with it.'
The Big Picture Whenever the WGA and SAG-AFTRA members voice their concerns regarding the use of AI, this is the type of situation they are fighting to avoid. This weekend, Tom Hanks took to his Instagram account to alert his followers that a video of a dental company that appears to feature him is actually an AI-generated Hanks that was created without his authorization.
Hanks didn't share the video, but told his followers to “beware” and made it absolutely clear that he has “nothing to do with it.” If the dental company indeed boldly made a Tom Hanks ad without reaching out to the actor, it’s pretty safe to assume that the Academy Award winner could likely take legal action against them.
Once again, this situation sparks conversations about the use of AI. While no one disputes that it can be used as a tool to help in several situations, the part that worries artists is the ethics of it and how out of control it can get. In the case of someone as famous and with such a long career as Tom Hanks, it is pretty easy to use his unauthorized image because his face and voice have been everywhere for the better part of the last three decades.
Why It's Pretty Easy to Do a Digital Tom Hanks Hanks even had a digital version of himself created for the Christmas movie The Polar Express, and his face got digitally de-aged for one of his most recent films, A Man Called Otto.
When it comes to the use of AI, we’re still very early in the process of understanding how it has and will reshape the industry. This year, screenwriters fought tooth and nail so that studios wouldn’t start trusting AI to pen scripts, and actors are still fighting to retain intellectual property over their own faces and voices.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
‘Nothing to do with it’: Tom Hanks warns about dental plan that includes AI image of himFor Tom Hanks, this is worse than pulling teeth.
Consulte Mais informação »
Tom Hanks Warns Fans About His AI Likeness Used for Unauthorized CommercialTom Hanks is in an unauthorized AI commercial for a dental plan.
Consulte Mais informação »
Tom Hanks Warns Fans About AI-Generated Deepfake Ad Featuring Him'I have nothing to do with it.'
Consulte Mais informação »
Tom Hanks | ScreenRantAll the latest movie news, movie trailers & reviews - and the same for TV, too.
Consulte Mais informação »
Tom Hanks warns fans about ‘AI version of me’ promoting dental plan'I have nothing to do with it,” Hanks wrote over the photo of his AI counterpart in a post on Instagram.
Consulte Mais informação »
Tom Hanks says that’s not him selling insurance in Instagram adsThe beloved actor claims that it's actually an AI copy of him that might be popping up on your feed
Consulte Mais informação »