Major League Pickleball announced on Wednesday that Brady and Clijsters are headlining their newest ownership group to buy an expansion team, which will begin playing in 2023.
Pickleball — which is played with paddles — counted more than more than 4.8 million players in the United States last year, according to the 2022 Sports & Fitness Industry Association Single Sport Report on Pickleball. Kuhn said the league's goal is to reach 40 million pickleball players by 2030.Kim Clijsters of Belgium in action against Caroline Wozniacki of Denmark during Expo 2020 Dubai Tennis Week at the Expo Sports Arena in Dubai, United Arab Emirates on February 19, 2022.
Clijsters told CNBC she picked up pickleball after retiring from tennis and plays regularly with her business partners. She has yet to play with Brady.
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