After a one-year delay, weeks of bad headlines, and public backlash in Japan, the world's most significant sporting event is set to open Friday.
But for lesser known athletes, Covid could hurt their exposure.
"I don't think we're going to get a huge amount of exposure and ad campaigns this year," Goodstein added.The Olympics broadcasts remain 'beachfront property' "I still think they will be interest to watch," Rishe said. He added there's interest around USA basketball on both the men's and women's side, as both teams "don't look like shoe-ins [to win] as they have in the past."labeled the Olympics, and other high-level sporting events, beachfront property. He said sporting content remains attractable to top paying advertisers, even if ratings decline.
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