Why Discovery and Eurosport bet billions of dollars on the Olympics:
In the U.K., government legislation requires at least some of the Olympics to be shown live on free-to-air television. The BBC won plaudits for its coverage of London 2012 and Rio 2016, where it showed virtually every single event live on its digital and online platforms, and had an agreement with the IOC that lasted through to Tokyo 2020.
Inevitably, there have been complaints about the situation in the U.K. – something that Discovery foresaw to an extent. Indeed, former Eurosport CEO Peter Hutton admitted in 2016 that viewers saw the BBC as the natural home of the Olympics and Discovery didn’t want to be seen as the “people that took the Olympics off the BBC.”
In many countries where these sports are popular and where Eurosport has been offered on basic cable TV packages for many years, awareness is certainly high. Anecdotally, Eurosport was the default channel for many bars and restaurants in Switzerland to the point that the old on-screen logo was ‘burnt’ into many LCD displays. However, in the U.K., where soccer is the dominant sport, and where Sky and BT are market leaders, attachment is arguably lower.
at the 2020 Summer Olympics, early Friday, July 30, 2021, in Tokyo, Japan. Team USA defeated Turkey 3-2. “The Olympics was not bought for Discovery+ but it is a beneficiary [of the deal],” Andrew Georgiou, president of sports at Discovery tells me. “What the Olympics will do for us is make the connection between over-the-top streaming platforms and sport and it’s certainly going to make that connection during the most important sporting event in the world.
This breadth of portfolio, Georgiou argues, means that rightsholders know they can attract both casual and hardcore audiences to maximize impact and ensure that everyone is catered for. “Our sports are quite different. We’re not really a soccer-first broadcaster. We have football in these markets. What makes sense for us in terms of innovation in terms of tennis, motorsport and winter sport.”
“What we provide is something [our competitors] don’t and we bring something very different,” he says, suggesting that Discovery+ can tell sporting tales that others cannot. For example, a crossover between Eurosport and the Food Network could see live tennis followed by a documentary on the role of strawberries and cream at Wimbledon.... [+]
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
You'll Be Amazed By These Athletes Defying Gravity at the 2020 Tokyo Olympics - E! OnlineThe 2020 Tokyo Olympics are further proof that human beings can do just about anything they put their minds to. Just look at Simone Biles' impressive Yurchenko double pike vault.
Consulte Mais informação »
All The Viral Moments to Come Out of the 2020 Tokyo Olympics - E! OnlineFrom painful injuries to cardboard beds, the 2020 Tokyo Olympics has had its fair share of ups and downs. Catch up on all the must-see moments here.
Consulte Mais informação »
You'll Never Guess What Time Lester Holt Has to Wake Up During the 2020 Tokyo Olympics - E! OnlineAs viewers watch Lester Holt deliver the headlines from the Olympics in Tokyo, we don't see everything that goes into a broadcast with a 13-hour time difference. He breaks it down with E! News here.
Consulte Mais informação »
Olympic gold medalist Dominique Dawes on mental health and 'the twisties'Olympic gymnast Dominique Dawes joins Ayman to discuss athletes' mental health at the Tokyo 2020 Olympics after Simone Biles' withdrawal from the competition.
Consulte Mais informação »
BMX Star Connor Fields Hospitalized After Crash at Tokyo Olympics - E! OnlineConnor Fields, the defending Olympic gold medalist and U.S. BMX racer, was rushed to the hospital following a crash during the semifinals at the 2020 Tokyo Olympics.\r\n
Consulte Mais informação »