Tofurky and the ACLU have cooked up a lawsuit to fight an Arkansas law that prohibits the labeling of plant-based meat alternatives as “burgers” or “hot dogs.”
and goes into effect this month, Arkansans must say goodbye to veggie burgers, smoked ham style plant-based deli slices, and vegan sausages. The state is charging an $1,000 civil fine for every plant-based product labeled as"meat."
Even more, the complaint, which was filed along with the Good Food Institute and the Animal Legal Defense Fund, claims there is no evidence that confusion exists among consumers around plant-based alternatives.“When consumers choose plant-based foods, it is not because they are confused or misled, it is because they are savvy and educated about the health and environmental consequences of eating animal products,” Tofurky CEO Jaime Athos said in a statement provided to NBC News.
Brian Hauss, the ACLU staff attorney on the case, said companies often rely on comparisons to describe their products. Consumers, he says, know that peanut butter doesn’t come from cows.
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