Toblerone can no longer be dubbed 'Swiss chocolate' after Mondelez, the parent company of Toblerone, moved a portion of its production to a new plant in Bratislava, the capital of Slovakia.
March 6, 2023, 1:23 PMThe packaging of a Toblerone chocolate bar owned by US firm Mondelez with a picture of the Matterhorn mountain seen in silhouette in the background, March 6, 2023, Geneva.Toblerone, the triangular-shaped chocolate with Switzerland's famed Matterhorn mountain immortalized on its packaging, will soon be changing its look to adhere to Swiss legislation.
A spokesperson for the Mondelez International, the U.S.-based parent company of Toblerone, which was founded in Switzerland in 1908, confirmed the news to "Good Morning America."from 2017, which requires companies using "Swissness" to sell products to meet certain criteria, including a mandate that at least 80% of a food item's raw materials come from Switzerland, or 100% for milk and dairy.
Toblerone chocolates are offered at discount price in the duty free area of Terminal 1 in Barcelona - El Prat Airport, Sept. 08, 2019 in Barcelona, Spain.Additionally, the chocolate bars, which are made with honey and almond nougat, will no longer display the iconic Matterhorn outline on their logo. The packaging of a Toblerone chocolate bar owned by US firm Mondelez with a picture of the Matterhorn mountain seen in silhouette in the background, March 6, 2023, Geneva."The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic," the statement continued. "The famous hidden bear is retained.
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