Philip Morris International, the tobacco company that sells Marlboro cigarettes around the world, is getting into the life insurance business.
Philip Morris International, the tobacco company that sells Marlboro cigarettes, is getting into the life insurance business.
On average, people who switch to e-cigarettes will receive a 2.5% discount on premiums, people who switch to Philip Morris' heated tobacco product iQOS for three months will receive a 25% discount, and people who quit smoking for at least a year will receive a 50% discount, the company said. Premiums for a 20-year-old nonsmoker run about $6.47 for a life insurance policy that pays $194,125 . The same premium would buy a $77,650 policy for a 40-year-old nonsmoker.
E-cigarettes are incredibly popular in the U.K., thanks in part of the country's public health agency embracing the products as a less harmful alternative and encouraging people to switch. Offering people bigger life insurance discounts for switching to iQOS may push more people to try it.
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