Little Tokyo in downtown Los Angeles is America’s biggest and oldest Japantown. “I want to make sure people have that place to go back to when this is all over,” said MarikoLochridge
opened on East 2nd Street in Little Tokyo, Gerald Ford was president. Nadia Comaneci scored seven perfect 10s at the Montreal Olympic Games and Patty Hearst was sentenced to prison for bank robbery. Social media and online food ordering were decades away.
The accompanying image shows Yamauchi, with salt-and-pepper hair, hunkered over a PC laptop in his mask and gloves. In the post, he announces the restaurant’s new hours, online delivery and thanks the community for rallying to assist businesses like his. He even throws a few emojis in there — noodles, a curry, beer and a red heart.
Kouraku Restaurant in Little Tokyo on Wednesday, April 8, 2020. Some owners of legacy restaurants like Kouraku are adjusting to the shutdown by reaching out on social media and offering online delivery for the first time.Little Tokyo, in particular, is a special place. Established near the turn of the 20th century, it’s America’s biggest and oldest Japantown.In the past, she might meet up with a business owner once or twice a week over a period of months.
But the characteristics that make Little Tokyo special are also what make it vulnerable, she said. There are cultural and language barriers. There are older business owners who are less tech-savvy. Businesses that are mom-and-pop shops can be at a disadvantage when jockeying for funds from other small businesses — legally defined in some cases as having 500 employees or fewer. That can put a small restaurant and a 480-person tech company drinking from the same pool of resources.
“Before the COVID-19 crisis, my social media experience was limited to using applications like Yahoo email or YouTube on my mobile phone,” Yamauchi said. “As for Facebook, I truly thought that this was something sold in a bookstore.”With Lochridge’s help, Yamauchi was able to update his webpage reflecting its new hours , set up an Uber Eats account, and claim and begin posting on its Facebook page . An Instagram account is being worked on.
In her work through the Little Tokyo Service Center, Lochridge works with dozens of businesses in the area. A critical step, she said, is getting a referral to establish trust with the owners. “If they don’t trust you in the beginning, they’re not going to share what their real situation is.” After that, an assessment is made, including an online audit, followed by the creation of an action plan.
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