Dating app Tinder is expanding the scope of its original series “Swipe Night” for its second season, which is designed to engage users in a “Gen-Z whodunit'
Following a successful first outing in 2019 — both in viewership and love matches — Tinder is adding more storytelling finesse to the series in its second outing as the digital brand experiments with narrative content to drive membership and usage.
In step with the first season, users will dictate the narrative flow through a series of plot choices. For Season 2, the end of each episode will prompt users to choose a murder suspect, which changes outcomes and allows for more lively conversation in Fast Chat.
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