TikTok's parent has a new app: What to know about Lemon8

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TikTok's parent has a new app: What to know about Lemon8
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Lemon8 is a photo-based app that resembles a mixture of Instagram and Pinterest, and is sprinkled with videos that look like the ones posted on TikTok.

This photo shows the logo and application page for the social media site Lemon8, in New York, Wednesday, April 5, 2023. Lemon8, is a photo-based app that could be described as a mixture of Instagram and Pinterest with sprinkles of videos that resemble those posted on TikTok. It launched in Asian markets in 2020 and has already made headway in countries like Thailand and Japan.

Similar to TikTok and other social media sites, Lemon8 collects user data, such as IP address, browsing history, device identifiers and other information. As of Sunday, the app had 290,000 downloads in the U.S., the vast majority of which happened in late March, according to data.ai. It’s also listed as one of the most popular apps on Apple's app store.

As part of that work, ByteDance is already seeking job applicants for a few U.S.-based roles that will help grow the app's partnerships with influencers on beauty, food, health and other topics.Another app owned by ByteDance, called CapCut, is also listed on Apple's app store as one of the most popular apps in the U.S.

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