TikTok’s top video is a clip I’ve never seen.
The one recurring appearance is by @chipmunksoftiktok, which claimed the No. 2 spot this year and last year.
The declining view count of the top video doesn’t necessarily mean that fewer people are watching TikTok. All of the videos on the top 10 list had tens or hundreds of millions of views, and many videos uploaded to TikTok notched similarly high view counts but didn’t make the list. What’s omitted from TikTok’s top videos list is equally as interesting as what made the cut. For example, Khaby Lame, whoearlier this year, is nowhere in the report. TikTok didn’t provide data about how top videos are selected — for example, what bumps one clip with 100 million views over another or how “trending” is measured.
Here’s the full list of TikTok’s “most memorable moments” of 2022. Looking through it, the chocolate maker caught me off guard — I’ve never seen the video or even heard of this creator, a testament to the siloed nature of TikTok and the hyper-tailored feed each algorithm spits out. Some of the other clips, like the low-energy “Jiggle Jiggle” video, use an inescapably viral sound but have never appeared on my FYP.
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