TikTok owner ByteDance has quietly launched a new app, Lemon8, in the US and UK, and is paying creators to post
described it as a mix of Instagram and Pinterest, and added that it was more detail-oriented than other social-media platforms.also said Lemon8 appeared to prioritize"educational and informative content," referencing the detail and length required in captions.Lemon8 asks creators to follow specific guidelines when posting
Three creators told Insider they needed to follow these guidelines exactly in order to receive payments.A minimum of 3 to 7 photos The platform provides templates and stickers to use in post captions, and requires"use of templates/other beautiful text creations for designing a magazine look cover page."
Five of the creators Insider spoke with mentioned that crafting content for Lemon8 was significantly more time-consuming and required more effort than posting on other social-media platforms, because of the length and detail necessary in captions and posts.
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