Instagram, Google, and TikTok should warn users about AI-generated content and build safeguards, EU official says
According to Vera Jourova, a European Commission vice president, those companies should now"clearly label" any services which could spread AI-generated disinformation, Bloomberg reported.
Those companies are part of the European Union's code of practice on disinformation, a voluntary agreement which helps social media companies comply with the Digital Services Act.— like preventing fake news from making money, ensuring transparency on political ads, and cooperating with fact checkers — help companies avoid future problems.
While AI"can be a force for good," the new technologies also"raise fresh challenges for the fight against disinformation," Jourova said Monday, per Bloomberg. She added that companies using generative AI – like Microsoft's Bing and Google's Bard – should"build in necessary safeguards that these services cannot be used by malicious actors to generate disinformation," per Bloomberg.
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