TikTok is testing full screen horizontal videos
that it reached one billion monthly active users worldwide, so whatever it's doing is clearly working. That hasn't stopped the ByteDance-owned company from testing and introducing new features, though, including those that put it in direct competition with YouTube. Case in point, its latest experiment that gives select users worldwide access to a horizontal full screen mode for videos they watch on their phones.
This is but the latest move the company has made in an effort to capture audiences who might like YouTube's format better. Earlier this year, for instance, TikTok
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