TikTok is building a data-sharing solution called 'PrivacyGo' as it looks to grab ad dollars
If TikTok's approach to data anonymization makes it easier for brands to match audiences on its app, it could lead to a boost in ad revenue for the company.
for small businesses — the types of companies that account for the most ad revenue on Meta and Google. The abstract also mentions TikTok is using"differential privacy," a technique where a data owner alters some inputs so that it can still be used for analysis, but can't be exploited to identify information about individuals.
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