At the age of nine months, TikTok Now’s coming to an end.
launched in September
with the stated aim of fostering “authentic and spontaneous connections on TikTok.” But it was hard to ignore the fact that its format was all but identical to BeReal, whichTikTok’s twist was that TikTok Now supported up to 10-second-long videos in addition to just still photos. In the US, TikTok Now has been available in the main TikTok app, while owner ByteDance also launched a dedicated TikTok Now app in other regions around the world.
Although TikTok’s notification doesn’t give an exact reason for why TikTok Now is being discontinued, it’s hard to ignore the fact that
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