How a top TikTok management company and esports giant plan to making gaming a major part of the surging app
in March of last year to highlight a few video game trends that had recently taken off. TikTok's path to relevance hinges on its ability to draw the attention of Gen-Z users that video game brands covet from other social-media apps like YouTube that have spent years building out products to support the needs of gamers.
TalentX and ReKTGlobal said they're looking to capitalize on increased interest in video games by tapping into existing advertiser relationships to get sponsors for esports and gaming talent on streaming platforms like YouTube and Twitch. "We're looking at HusKerrs, who's the top war zone Battle Royale player," Shah said, referring to thewho plays Call of Duty on RekTGlobal's team Rogue. "He has no representation. He's been with Rogue for four years. He has a conversation with Jason and the [TalentX] crew later this week."
"Just looking at Sway, for example, they're all streaming almost every single day," Wilhelm said. "Anthony Reeves is streaming Fortnite. Kio is streaming a variety of games. Griffin is an avid Call of Duty player. And so for us, it's how do we take that and combine that with all of the gaming and esports and marketing power that Rekt has and all the connections that I have in the industry. That's something that we're going to really be homing in on.
Wilhelm said TalentX's competitive advantage stems from its experience helping creators build audiences across platforms, rather than focusing on a single app. : Business Insider spoke to the CEO and marketing lead at The Infatuation to learn more about the publisher's TikTok strategy.
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