The UK Institute of Physics has turned to young social-media stars to get more schoolchildren excited about the subject.
. Between them, they represent a good cross section of young people, and in future we plan to continue to be as inclusive as possible by using influencers from as many backgrounds as we can.
and saying “Physics is for everyone.” The videos were posted in the 2021 Christmas holidays because we were advised that young people were going to be glued to their phones more than ever then.We immediately started to see huge numbers of views — now it’s up to more than 750,000 — and great engagement. Shauni’s post had 13,000 likes.
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