TikTok exploring paywall, Creator Fund 2.0 to attract users: Report

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TikTok exploring paywall, Creator Fund 2.0 to attract users: Report
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TikTok creators could soon start charging users to watch their videos, report says

. The app hopes to get that older audience by introducing professionally generated content — videos that are more polished than ones shot on amateurs' smart phones — current and former employees told The Information.

"On TikTok, anyone can be a creator and everyone can enjoy entertainment from our inspiring creators, and we aim to continue innovating this experience so people can express themselves, find their community, and be rewarded for their creativity," the spokesperson said. last November in response to slumping sales, and, per The Information, saw its user base decline throughout last year.

on the platform, including a marketplace for creators to connect with brands for sponsorship deals, and mechanisms for them to accept tips and attract paying subscribers to their livestreams.

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