Don't assume TikTok killed Instagram Reels. Here's why the fight for users is far from over. (via BigTechnology)
with its own fund. Social media platforms are only as good as the people creating content for their users, and Facebook may be able to buy an edge over TikTok.After the Indian government banned TikTok in 2020, the apps download growth has slowed considerably. in June 2020. Without India, TikTok's download growth has slowed. In 2020, more than 911 million people worldwide installed TikTok, according to Sensor Tower. But TikTok's downloads dropped to 670 million in 2021, a decrease of 26%.
6x longer on TikTok than Instagram in 4Q21," said Sensor Tower insights analyst Dennis Yeh. As Zuckerberg said, the challenge is unprecedented.Ad buyers regularly take the path of least resistance, so they'll keep spending money with Facebook. The company can't track people as well as it once could, but it's still a proven commodity that advertisers like, and TikTok will struggle to win away its customers.
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