TikTok: a missed opportunity by health professionals to provide accurate weight loss information? RSPH_PUHE CUNY Columbia wpunj_edu health weight weightloss socialmedia tiktok
By Dr. Priyom Bose, Ph.D.Feb 10 2023Reviewed by Danielle Ellis, B.Sc. Obesity is a key risk factor for many non-communicable diseases, such as cancer, diabetes, and cardiovascular diseases. It has been associated with a reduction in life expectancy by 5-20 years. This makes weight-loss interventions important, and recent research has shown that social media may be successfully integrated into such interventions to curb the obesity epidemic.
Previous diet-focused weight loss studies mainly focus on Twitter, YouTube, and Facebook. TikTok is one of the most downloaded social media applications in the world. It is available in more than 150 countries and 75 different languages. TikTok has more than a billion monthly active users. The authors of the current study could not find research on the use of TikTok for weight loss.
A single researcher watched and coded the 100 videos, while another did the same for 10% of randomly selected videos. A Cohen's kappa value of 0.96 implied high agreement among researchers.
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