President Joe Biden will announce that ticket sales giants Ticketmaster and Live Nation have pledged to provide consumers with full pricing upfront, ending surprise fees at checkout during online purchases.
President Joe Biden on Thursday will announce that ticket sales giants Ticketmaster and Live Nation have pledged to provide consumers with full pricing upfront, ending surprise fees at checkout during online purchases.
Biden is scheduled to convene a roundtable at the White House on Thursday with companies that have committed to disclose fees to consumers upfront. The roundtable will include representatives from Live Nation, SeatGeek, xBk, Airbnb, TickPick, DICE, the Newport Festivals Foundation and the Pablo Center at the Confluence.
Live Nation Entertainment formed a merger with Ticketmaster in 2010. According to the White House, Live Nation is set to pledge that all tickets for its shows sold through Ticketmaster will show one “clear, total price” starting in September. Ticketmaster will also add a feature that allows consumers the option to view upfront pricing for all other tickets sold on the platform.
Other ticketing platforms such as SeatGeek and xBk have pledged to introduce options for consumers to view full pricing, the White House said. “President Biden has been working to lower costs for hardworking families by bringing down inflation, capping insulin prices for seniors, and eliminating hidden junk fees,” Lael Brainard, the director of the National Economic Council, said in a statement. “More companies are heeding the President’s call so that Americans know what they’re paying for up front and can save money as a result.
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