Ticketmaster has issued a lengthy explainer about what led to the chaos that erupted over tickets for Taylor Swift’s “The Eras Tour.”
because of the fan demand, while tons of fans who did get into the queue had to wait for over two hours to get a chance at purchasing tickets. Other fans got blindsided by being sent to a wait list. Backlash against Ticketmaster exploded, with Rep. Alexandria Ocasio-Cortez“The Eras on sale made one thing clear: Taylor Swift is an unstoppable force and continues to set records,” Ticketmaster.
According to Ticketmaster, two million Verified Fans got sent to a waiting list and 1.5 million were given the chance to buy tickets when the sale started. Ticketmaster decided on this split because “historically, 40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets.”
Ticketmaster added, “It usually takes us about an hour to sell through a stadium show, but we slowed down some sales and pushed back others to stabilize the systems. The trade off was longer wait times in queue for some fans.”
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