Ticketmaster is doubling down on NFTs in an effort to boost 'IRL experiences' at events.
Despite a cooling crypto market, Ticketmaster is going all in on NFTs. The world’s largest ticketing website will extend its NFT offering in partnership with blockchain platform Flow, allowing event goers to unlock unique experiences before, during and after major events.
The new rollout, however, will give event organizers even more flexibility to create an enhanced experience before, during and after an event through NFTs. A Ticketmaster spokesperson says this could include access to exclusive discounts and food during the event, as well as merchandise and meet-and-greets.
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